JCDECAUX DIGITAL VISION
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Contact details:
14/F, Oxford House
Taikoo Place, 979 King's Road
Quarry Bay
Hong Kong

Tel: 852 3960 3333
Fax: 852 2861 3210
Email: send email
Website: http://www.jcdecaux.com.hk

Year Established: 2008

Company profile:
JCDecaux Group is the No1 outdoor advertising company in the world. JCDecaux Digital Vision manages the advertising sales concession and drives the development for MTR digital media products including:

• Mega 103” TV Network covers trackside and concourse area at total 48 MTR stations through 105 units of 103" HD Plasma TV


• Concourse TV covers 51 units of 42” HD LCD TV with optimal coverage of mass audiences.


• Mega TV Zone located at 5 high traffic platforms to provide a zone domination impact with one 103" HD Plasma TV and two adjacent trackside 12-sheet panels.


• TV Ring strategically located at the concourse waiting area at 4 high traffic stations generates high awareness among receptive audiences.


• Digital Escalator Crown Bank is a moving and story-telling format and strategically located alongside the high-traffic MTR escalators.


• Digital Panel Network is a network product for mass coverage with creative flexibility for dynamic and multi- visual impact and located at high traffic stations.

JCDecaux Digital Vision reaches over 4.7 million passengers in the past month and offers all day, year around exposure in a captive environment.

With a wide range of advertising formats for creative flexibility and a high, upscale profile coverage, you are ensured of a maximum use and effectiveness of all available media at MTR.


Source: Nielsen Media Index HK 2011 (Jan-Jul 2011)



Personnel:
CEO - JCDecaux Greater China - Stephen Wong
Managing Director - JCDecaux Transport - Amy Chan
Sales Controller - Virginia Mak